Ahead of the festive period which sees many Africans visit their hometowns away from the cities in which they are based, YouTube has launched “The Voices of Africa”, a social campaign to celebrate the continent’s unique and traditional expressions. The campaign, which is in partnership with a select group of African creators, seeks to celebrate the diversity of the continent’s cultural heritage.
Creators from across Sub-Saharan Africa were challenged to create and share videos on their YouTube Channels that reveal their unique cultural heritage stories. They have captured their interpretation of cultural heritage through stories about their local traditions and practices, conversations with friends and family, and with people in their local communities.
“At YouTube, we have always prioritised and recognised the diverse cultures, creators, artists and content on the platform. The Voices of Africa campaign is an opportunity that allows us to spotlight the uniqueness of Africa’s cultural heritage through the different voices and experiences of creators across the continent,” says Strategic Partner Manager at YouTube, Twala Ngambi.
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